Wedenes., April 9, 2008 LP

AIM: Students will identify their targeted consumers for their product(s) or service(s).

DO NOW: Who will you provide your product (s) or service (s) to" Why do you feel that group will want your product (or service)? Explain.

We will review the question and your responses and put responses on the board. Students are required to write them down in their notebooks.

We will examine the business plan of other students from the past using the overhead projector and laptop.

Students to be asked to define and write down definitions (with scribe writing on chart paper for the class):

Consumer

Market

Market segment - a group of consumers who have a similar response to a particular type of marketing

Target market

Market analysis

Consumer analysis


7 minutes before end of period (p. 3 10:33; period 4: 11:22) - - students are directed to summarize.... In their notebooks,
Students must write a summary and answer the following question:

How did you choose who you will market your product (s) or service(s) to? Again, who are your targeted consumers?